Finis Coronat Opus: Welcome to My Blog

• Introduction, Product Engineering

Welcome to my blog!

I’m Vicente, a Product-minded Engineer with an entrepreneurial bent. I work as a fractional Engineering Lead, helping startups navigate the challenges of building and selling digital products.

After years of building products and teams at companies like Apple, Atlassian, and New Relic—and more recently working with startups from bootstrap to Series B—I’ve learned that the most interesting problems aren’t purely technical. They’re at the intersection of product, engineering, and business strategy.

This blog is where I’ll share those insights.

I’ll be writing about:

  • Product Engineering: Building features that actually move the needle
  • Team Building: Scaling engineering organizations thoughtfully
  • Startup Realities: The practical challenges of early-stage product development
  • Technical Decisions: Architecture, performance, and choosing the right tools
  • Fractional Work: Lessons from working with multiple startups simultaneously

I’m pragmatic about technology. I care more about shipping value than perfect code. I believe in measuring what matters, building incrementally, and focusing relentlessly on customer outcomes.

Whether you’re a founder trying to get your MVP out the door, an engineer wondering about the business side, or a startup looking for fractional engineering leadership, I hope you’ll find something useful here.

Thanks for reading, and feel free to reach out (hey@vicente.services) if you’d like to chat!

Want to work together? I’m available for fractional engagements as a Product Engineer, Engineering Lead, or Product Architect. __Let’s talk (hey@vicente.services).